In today’s complex, highly competitive and information-driven environment, organizational success hinges on the delicate interaction of many factors. It requires a firm commitment to well-conceived and precisely defined goals and strategies. It must be built on a dedication to effective, high-quality and maximized performance, as well as creative, adaptive problem-solving.
For nonprofit organizations responding to these universal imperatives, effective communication — both externally and internally — is critical. It helps organizations to build supportive constituencies and to compete successfully for their shares of markets and loyalties. It provides a clear framework for public definition and understanding of their identities, missions, accomplishments and long-term goals.
The need to communicate is shared by all organizations — large or small, product-driven or service-oriented. Whether a company, a trade association, a public-interest group, or a charitable institution, sustained and effective communication with its constituent audiences can mean the difference between ultimate success and failure. Communication is at the heart of the formula which results in advancement of the organization’s overarching interests and its securing of support, financial and otherwise, from a constituency or the general public.
Compelling message and skilled execution and articulation are key factors in effective communication. Maintaining a successful balance of the communication equation is essential to any nonprofit organization’s achievement of public awareness, understanding and general support of its mission, function, programs and services. Effective communication is the solid foundation upon which constituency building, relationship management and a productive philanthropy program are built. Successful advancement of a nonprofit cause is not possible without sustained and effective communication that breaks through the noise and competing messages emanating from all sides of the local universe in which the organization operates.
Trident Communications Group’s mission is to help organizations, large and small, to build and communicate with constituencies — to manage the relationship with them, to earn and sustain loyalties, and to achieve the goal of successful competition in today’s challenging and message-driven marketplace. We carry out that mission by providing exceptional consulting for advancement success.
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